Persuasive military recruiting

In 2005, the army launched its new "Army strong" campaign. These posters and commercials are shown numerous amount of times everywhere we go from magazines to newspapers. When you first look at the ad you see these soldiers as so much higher than you and it makes you ponder on actually joining the army and doing something that is "army strong." In these commercials (I will post a video clip later) they show the soldiers engaging in adventurous and exciting acts like jumping out of airplanes. Some commercials have young men and women telling their parents they found someone who can pay for their college. These commercials make the army seem like the best choice, which is what they are supposed to do. In the last slide it says "Help them find their strength," and then the Go Army logo followed by the voice of someone who seems very strong saying "There's strong. Then there's army strong." This, especially in guys, makes you think "I wanna be stronger than strong, AND get everything paid for." Very smart of the U.S. Army to come up with that.