Persuasive commercials

I found three different commercials. One for the National Guard, one for the Marines, and one for the Army. However, I found that they were all using the same persuasion method. Getting their group to seem like an adventure with great benefits. They also used the pathos approach and put underprivileged kids being helped by these soldiers making us react emotionally. They make it seem as if you will be a hero by joining and make a great difference in the world and bettering yourself. Watch these 3 commercials. Which one was the most persuasive, why? Also, listen to the background music as well as the voices of the guys speaking. Do you think that affects the way the commercial works? Why?
This National Guard video has its strongest point at the end. It says "Country, Commitment, Family is what matters most to me. If it matters to you go to Nationalguard.com" That obviously makes a person feel guilty and question themselves. Those three things matter a lot to most people so that is why they use that, it makes people insecure and therefore they might look into the National Guard.

The kids! It makes you want to be able to help them, you want to make a difference in their lives. Definitely a pathos driven commercial.

As I mentioned in a previous blog, this commercial is very effective, especially in guys. Strength is very important to most people and here the Army is offering you a plethora of different strengths. What more could you want?